What's on Show at the Show?
Discover the A-Z of solutions for your business and family at Africa Beauty & Wellness Shows
Africa Beauty & Wellness Show is a premier consumer and trade exhibition celebrating the rapidly growing beauty, personal care, wellness, health, and lifestyle industries across Africa.
Africa Beauty & Wellness Show is where beauty, wellness, food, travel, hospitality, and lifestyle converge—offering visitors an immersive experience to Look Good, Feel Good, Live Well and Explore Africa.
Hosted together with the AFMASS Food & Drink Festival and Africa Hotels & Travel Expo, the event creates one of Africa's most comprehensive consumer lifestyle showcases, delivering exceptional opportunities for discovery, business growth, networking, and entertainment.
What's on Show at the Shows?
Africa Beauty & Wellness Show is more than just an exhibition - it provides the platform to discover an experience the following products, services and technologies from local, regional and international companies, in the following categories:
Beauty, Cosmetics & Make-Up Products
Discover the latest products and trends in colour cosmetics, beauty accessories, and professional make-up solutions, including:
- Foundations, powders and concealers
- Lipsticks, lip glosses and lip care products
- Eye shadows, mascaras and eyeliners
- Nail care and nail polish products
- Professional make-up tools and accessories
- Beauty brands and cosmetics retailers
Skincare & Dermatology Products
Explore products and solutions designed to promote healthy, radiant skin for all ages and skin types, including:
- Facial cleansers and toners
- Moisturizers and serums
- Anti-ageing products
- Sunscreens and UV protection products
- Acne and sensitive skin treatments
- Dermatology clinics and skin care specialists
Haircare, Barbering & Salon Services
Experience the latest innovations in hair care, styling, and professional salon solutions, including:
- Shampoos and conditioners
- Hair treatments and styling products
- Wigs, hair extensions and braids
- Hair colouring products
- Barbering equipment and grooming tools
- Hair salons and beauty academies
Fragrances, Personal Care & Grooming Products
Discover a showcase of products that enhance personal hygiene, confidence, and everyday wellness, including:
- Perfumes and body sprays
- Deodorants and antiperspirants
- Soaps, detergents and home cleaning products
- Bath and shower products
- Men's grooming products
- Oral care products
- Personal hygiene and feminine care products
Nutrition, Health & Wellness and Sports & Fitness Products
Discover products helping consumers improve their physical, mental, and emotional wellbeing through healthier lifestyles, including:
- Health supplements and nutraceuticals
- Functional foods and beverages
- Weight management solutions
- Mental wellness and mindfulness services
- Alternative and holistic therapies
- Fitness equipment and accessories
- Gyms and fitness centres
- Sports apparel and activewear
- Personal training and wellness coaching
- Yoga, Pilates and wellness studios
- Sports nutrition products
Natural, Organic & Sustainable Beauty Products
Explore eco-friendly and naturally derived products inspired by Africa and the world, including:
- Organic skincare products
- Herbal beauty solutions
- Shea butter, coconut oil and essential oils
- Natural haircare products
- Sustainable packaging solutions
- Ethical and cruelty-free beauty brands
Fashion, Accessories & Lifestyle Brands
Discover products and brands that complement modern lifestyles, personal style, and self-expression, including:
- Fashion apparel and designer wear
- Handbags, wallets and leather goods
- Jewellery and fashion accessories
- Watches and luxury lifestyle products
- Eyewear and sunglasses
- Lifestyle and home wellness products
- African fashion and artisan brands
- Beauty and fashion subscription services
Professional Beauty Equipment, Technology, Education & Careers
Connecting beauty professionals with the tools, technologies, training, and opportunities that drive industry growth, including:
- Salon and spa equipment
- Beauty treatment and aesthetic devices
- Hair styling and barbering equipment
- Beauty technology and digital solutions
- Point-of-sale and salon management software
- Beauty products packaging and manufacturing solutions
- Beauty academies and training institutions
- Professional certification programmes
- Career development and recruitment services
- Entrepreneurship and business support programmes
- Franchise opportunities in beauty and wellness
- Industry associations and professional bodies